Initially this post was intended for “The Underdog” section of my blog, but since I am a few weeks late with posting this (should have had this posted about a month ago) Vanishing Elephant is no longer the underdog because they just recently won the “Fashion Designer of the Year” award for GQ Magazine: Men of the Year 2010 (Australia). *Standing Ovation*
To be honest with you, I really wanted to save this post for the new layout (oops the secret is out) but I’m afraid to wait any longer. I have been following the Australian based brand for sometime now, and it’s amazing to see them finally start to receive some of the accolades they rightfully deserve. In my humble opinion, Vanishing Elephant raises the bar on ALL levels, from their fine Italian leather footwear to their tailored suits they continue to provide men with classic essential pieces. I was able to get in touch (via email) with the three founders of the brand and ask them a few questions regarding Vanishing Elephant, check out their answers below.

Name: Huw Bennett, Felix Chan & Arran Russell
Company: Vanishing Elephant
Position: All Founders
What is the story behind the brand?:
3-year-old menswear label by 3 friends making nice colourful classic pieces.
Is there anything special about the product? (materials, the process, etc.):
It’s all pretty special to us and hopefully to others as well.
What are the design principles in every piece?:
Functionality, form and handle – everything is made to be worn comfortably.
What are 3 words you would use to describe your company?:
Cool, Cooler, Coolest!
*click on image to enlarge*

These are some of my favorite looks/pieces from their upcoming Winter 11 collection (fyi their (Australia) seasons are opposite from ours).
Since this blog is “MY take on life and how it is translated though style” whenever I can get the chance to learn the influences of other Essential Men I am all ears (or eyes for this matter), which is why I extended my questions to learn more about Huw, Felix and Arran.
Vanishing Elephant (L-R): Felix, Huw, and Arran
Blackberry or iPhone?: 2 Blackberry, 1 iPhone
Socks or No Socks?: Usually let the weather dictate this one. At the moment, no socks. But we have produced some fine socks for the coming season.
Desert Boots or Boat Shoes?: Desert boots
Do you carry a tote bag? If so, what can we always find in it?:
There are many varieties of man bags in our office, you’re likely to find loads of note books, ipods, replacement sunglasses and if you look in Felix’s bag you will find half his bank balance in coins..
What denim brand are you wearing now?: Bassike
Raw or washed denim?: Washed for Australian summer.
And last but not least, what are your 5 essential pieces?:
White Oxfords, comfortable jeans, nike free shoes, chambray shirt and clean underpants.
Thanks again Steve for linking everything together!
-LD-